A Story of Faith and a Whole Lot of Family Fun

by Lori

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It was June, 2003 and I had an idea. At the time my husband and I ran a calligraphy business and I was also involved with marketing essential oils for aromatherapy. I recognized a niche in the marketplace for an affordable, wearable aromatherapy diffuser and I was thinking that we could make them.

Our daughter was sixteen and our son was fourteen as we approached the summer of 2003. Every summer they had summer jobs with us. Their summer jobs would be more interesting this year. This was the perfect opportunity for them to have the experience of being actively involved with the birth of a new business. Besides, we were going to need a lot of help.

You see, we knew Terra Cotta Pendants would be an online business but we knew nothing about building a web site. We had never worked with clay. We didn’t have a kiln. We hadn’t sourced cords and clasps or packaging. All we knew was essential oils were becoming very popular and there was nothing on the market like the pendant diffusers we intended to make.

We were planning to hire someone to create a small web site for us when Alex, our son, said I can do it. So he went to work. Natasha got some Play-Doh and experimented with rolling and cutting it on the kitchen table as I worked on the designs. By the end of June, Auguste had purchased and repaired a kiln he found for $50.00 at a yard sale and had developed a proprietary way to make our designs with the clay.  Alex, teaching himself as he went, built our first web site.  By mid July Terra Cotta Pendants was live!

Looking back, I’m amazed that we did it. We were so focused on what we wanted to create that we didn’t recognize the risks – we didn’t see all the things we didn’t know. We had to Google “how to run a kiln”! Was it an act of faith for us to start something like this or were we just crazy? I don’t know but I can tell you that it was a lot of fun!

Terra Cotta Pendants is still in business. 2003 was just the beginning. Even though the kids are away at university, they are involved with the family business in a meaningful way to this day. And yes, it’s still a lot of fun!

Have you ever taken a risk like that? Have you ever followed the little steps that lead you in the direction you wanted to go knowing full well that you didn’t have the knowledge to go all the way? What’s your story?

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Steve_Rice 25 pts

Lori,

What a neat story. I'd never heard that part of your story! Thanks so much for sharing it today. What an amazing experience to share with your children and a gift to give them...the experience of pursuing and realizing a dream.

I did something similar many years ago when I decided to go back to school and get a massage therapy license. I knew nothing about bodycare and I had struggled with science in school. But once I got into the classes, I aced Anatomy and Physiology and did very well as a practitioner. It was all part of my story.

Lori 1857 pts moderator

Steve_Rice Hi Steve! isn't it interesting that though you didn't do well in sciences, once you found something you were happy about you excelled in it! So it was a risk for you to go back for the massage therapy license. What made you go forward despite the risk?

My latest conversation: Are You Driven or Are You Motivated?

Ken Wert 95 pts

I love this, Lori! And what a great experience you gave your children to be a part of something organic and creative and yet hard-nosed like running a business. I love the way you included them and got the whole family involved. Very few teens can say that they helped launch a family business. Thank you for sharing this!

Lori 1857 pts moderator

Ken Wert Hi Ken! Yes, it was a fun experience for them and for us too to have the whole family working on something together. I think their involvement then is why they are still so involved today when they can. It makes this mamma smile!

HerSparkle 30 pts

Lori, This as an awesome story. How amazing that you did this as a family!! Your success will be a such a legacy and fantastic memories for your family. I am glad I got to know more about you, your family and your business through this post. Love it!!!!

Lori 1857 pts moderator

HerSparkle Hi Lisa! Thanks! How about you - are you a risk-taker? How did you come to have such a wonderful blog?

HerSparkle 30 pts

Lori Hi Lori, I don't really consider myself a huge risk taker. I suppose I achieved a certain level of success in my corporate career mostly through hard work and determination, with some moderate risk taking. I feel like I am so new in the blogging arena with so much to learn. After a much needed break from my prior job, I needed a creative outlet and the idea of getting back to my roots was appealing (I studied fashion design as an undergrad and began my career as a textile designer). A blog seemed like a great first step. I am formulating my next steps now and I think the future will be my biggest test of comfort with risk..if I am willing to bet on myself.

oils_H2O 8 pts

Wow. I've been away so long I don't even know where start. Lori wrote a book? WOW. Green with envy! That's incredible. How did you ever find the time between bizz, tcp and this blog. OY VEY! I feel a little overwhelmed looking at this blog right now. I'll check in when I have some time to.... well.... you know. Great job, Lori!

Lori 1857 pts moderator

oils_H2O Hi Marie! I wrote the book on my Saturdays! It's not a long book but it took me a long time to write it! Or should I say, it took me a long time to get it right?!! It's nice to see you here! Are you a risk taker?

MelanieAThomp 161 pts

I love this story and the risk you took by pursuing a goal. I think the closest I've come to this is moving to both Ontario and Fredericton without a job and trusting that one will come along- or more importantly trusting in my ability to go out and get one. So often the risks seem to be worthwhile, but it can be so scary to make that leap!

Lori 1857 pts moderator

MelanieAThomp Hi Melanie! I wonder if you had success BECAUSE you put so much out there - in taking the risk you were demanding the success? Moving to a place without a job is a big risk but you had your education and experience behind you so maybe it was a calculated risk. What we took was a calculated risk too. I wonder if there is any other kind?

DeliberateBlog 107 pts

Hey Lori,

Awesome story. I love how you got your whole family involved. I'm the apply that didn't fall far from the risk taking tree. My mom had several businesses over the years, and one that I was involved in as a teenager (a small deli). I've taken a lot of risks over the years, switching countries and jobs and careers. And I never worried about a safety net, I just charged ahead, knowing that I'd eventually make it each time. I've learned a lot and what's more - once you go through even just one of these experiences, you have so much more confidence in yourself. It's amazing. Fear is no longer an obstacle.

One thing I haven't done is take that risk with someone else, the way you did with your whole family. I think that might be more nerve wracking, but also more exciting. I don't have kids, but perhaps some day I'll have a business partner (or a partner who is also my business partner). I'll stay open to it. :o)

Huge hugs,

Melody

Lori 1857 pts moderator

DeliberateBlog Hi Melody! "Fear is no longer an obstacle" True enough. You know you can figure things out even when you don't have all the answers. I'm not sure I'd recommend going that way. But what's life without a little adventure?

Involving the kids was one of the best things we ever did. I highly recommend that!

Late_Bloomers 138 pts

Lovely, Lori, the way your family got together to build a new business. Your lack of knowledge was balanced with the passion, curiosity, vision and endurance to follow through your project.

Although Swiss, I have all your traits of tough Canadian blood, north spirit of adventure (what exactly is this?) and crazy Canuck passion: I started my first business (a shop selling jeans and books - I was very literary minded at that time) while at university and I have never stopped. I like trying out new ideas but over the years I have also come to realise that it needs talent and skills to succeed.

And like you, Lori, I could never have done it without my family and friends, the special talents and skills of my daughter, the moral support of all the others.

And you are right: it is so much fun!

My latest conversation: Vogel Gryff or To Whom The Bell Tolls

Lori 1857 pts moderator

Late_Bloomers Hi Barbara! You do strike me as a tough Canadian sort ;-) You had your first business while in university? Wow! did it go well? I think an entrepreneur has to like the adventure of trying new things! Maybe it's more fun when you're too naive/young to realize what you don't know. I'm still there, so I can't tell you for sure! ;-)

I agree with you as you agree with me - it's fun! :-)

Yvonne Root 28 pts

Yes, I've also joined with family to take the risk. We took little steps, leaps of faith, and giant jumps into a land we knew little about - having an internet business. We just passed our 1 year anniversary mark. At our last "board meeting" we laughed about all the things we did NOT know when we started. We wondered about all the things we still need to learn. We LOVE what we are doing and each of us has grown on a personal basis as the business grows.

I love your story! One of the things that is so awesome is that your children are still working with you even as they are away from home. Way to go Lori!

Lori 1857 pts moderator

Yvonne Root Hi Yvonne! You have a family business? Tell us about it!? I love how you had "board meetings". We did that too! Having a family business is a great way to grow together as a family - something else to share.

I think the kids are both involved even though they are away because they were so involved with the beginning of the business. It's part of them just as it's part of us.Even thought we've had our times of struggle, I wouldn't trade a minute of it for a leave-home-and-go-to-work-job!

TashaGosselin 197 pts

One pretty significant example of starting with little steps without having everything I need for the big picture is when I began my undergrad and knew that I wanted to become a psychologist. At some point along the way I realized that in order to get into grad school, I would need to graduate with honours. At some further point I realized that in order to graduate with honours I would need to not only do a thesis, but would also need to present my thesis in public; to my classmates, family, professors, and friends. The only problem was my crippling fear of public speaking! But I just kept going along with it and took the risk that maybe over the course of 4 years I would somehow become confident enough to give that final speech.

Lori 1857 pts moderator

TashaGosselin Hi Tasha! This story illustrates the little steps laid our by thinking backwards! You saw the end destination and figured out the steps you'd need to take to get there! And it all was leading to the ability to do public speaking! yikes! But I'm sure every little step along the way prepared you for the next step. So yes- you took a risk (you might not have succeeded, but you tried) you kept going even though some of the steps weren't as much fun as it would be when you got farther down the road. :-)

johncharlesowens 159 pts

TashaGosselin Hi Tasha what I love about this story is you knew that you where afraid and that you could not talk your way out of it (rationalize). However you knew that it was possible to experience your way out. We call that walking by faith and their is not a more exciting place to walk in this life. Keep walking

TashaGosselin 197 pts

johncharlesowens Thanks John! Exciting for sure, a little bit on the scary side of excitement, but theres nothing like conquering a fear! I like how you describe it as "experiencing my way out". It is really fitting, because all I did was imagine the possibility that the experiences I would have over four years might change me into the sort of person who would be able to do what was presently terrifying! Thanks for the encouragement :)

SocialMediaDDS 529 pts

Hi Lori! What an awesome story! I love every component from the inception of the idea to the repair of a $50 kiln to the wonderful involvement of your children in the growth and development of the family business! I think in a weird way that your naïveté and blind faith were the reasons that your business has succeeded...perhaps if you knew ahead of time just how much would be involved, you may have talked yourself out of this fabulous journey! Thank you for sharing this beautiful piece of your life experience!
Claudia

Lori 1857 pts moderator

SocialMediaDDS Hi Claudia! When my husband stumbled over a kiln at that huge yard sale, he didn't at first know what it was. But something drew him to it. When he learned it was a kiln and recognized that he could repair it - and get it for $50.00 he grabbed it. We took it as a positive omen that this project should go forward.

You make a powerful point. If we knew what was involved before we started, would we have started? Would anyone? You've taken on a major project. Do you consider yourself a risk-taker? Would you have started had you known about everything that would unfold?

bdorman264 1935 pts

I have probably not done something quite like that; there were times in my career I had thought about going out and doing my own thing but once the kids were here I was hesitant to start over. I guess I tended to be more conservative since I had 3 people on my 'payroll' in addition to myself.

I have no regrets however; and maybe it wasn't in my makeup anyway, huh?

That did sound like a fun family adventure however and what a great way to get everybody to 'buy' into it.

Busy day today; sorry for the late arrival.

Lori 1857 pts moderator

bdorman264 Hey Bill! I think it might have been harder for us to start something like this if we had to leave a big paycheck to go after it. Since calligraphy was beginning to die out, we had time - and need - and I saw an opening in the market. Essential oils are still growing in popularity, still on the edge, but as the use of them grows, so will the value of a wearable diffuser!

Anne-Marie 7 pts

Law school as a single mom of three. Perfect be-your-own-boss business for me. Not as much of a risk as it could seem, because pretty much every job I've had has been created for me or by me.

Lori 1857 pts moderator

Anne Marie Hi Anne Marie - welcome to Life, for instance! You've created your own incomes up to now? Good for you! What kind of businesses/work was that?

Justin Mazza 57 pts

Wow Lori, I didn't know that you had the Terra Cotta pendants website as well. I just clicked over there and briefly checked it out but I will go back after typing this comment. The pendants look great btw. :)

My latest conversation: Life - The Sum of Your Choices

Lori 1857 pts moderator

Justin Mazza Hi Justin! Yeah, Terra Cotta Pendants is one of the inspirations behind this blog! That story is on our About page here! Thanks on the pendants! We like them ;-)

TheJackB 1503 pts

I am in the early stages of taking a risk. Can't tell you what it is yet but I hope to do so soon.

My latest conversation: How To Save The Internet- Stop SOPA And PIPA

Lori 1857 pts moderator

TheJackB Hey Jack! So something is cooking!?!??! Can't wait to hear about it! Can you drop any hints? Pretty please? :p

KDillabough 1076 pts

TheJackB Now that's just plain unfair Jack. You get us all excited, our curiosity piqued then Wham!...leave us hanging. Just joshing. Can't wait to find out all about it:)

TheJackB 1503 pts

KDillaboughLori I'll try to blog about it.

My latest conversation: How To Save The Internet- Stop SOPA And PIPA

KDillabough 1076 pts

TheJackBLori In my best Yoda voice: "Do or do not. There is no try." :))))

TheJackB 1503 pts

KDillaboughLori I may decide to do or I may not.

My latest conversation: How To Save The Internet- Stop SOPA And PIPA

KDillabough 1076 pts

I took a risk and opened a clothing business with my two sons. We did everything "right". Every "T" was crossed and every "I" was dotted. We were becoming very successful, with ever-increasing sales and visibility.I've alluded to and referenced bits of the story, but not yet in a position to share it all. Suffice to say, it did not turn out the way your story does. We spent 2 1/2 years in groundless TM litigation, which resulted in the eventual closure of our company.

What did we learn?

You can do it all right and it can still turn out horribly wrong.

Money wins. Those with deep pockets will keep you in litigation.

We're resilient, positive and better for the awful, expensive, soul-draining experience. Really.

My boys learned what it's like to be in business for yourself. No security, guarantees. Lots of hard work.

"That which does not kill us makes us stronger." Nietsche

Lori 1857 pts moderator

KDillabough Hi Kaarina! It's too bad that it worked out that way for you and your boys. :-( You raise and interesting and valid point about the experience. Our kids have seen what it's like to have "No security, guarantees. Lots of hard work." which is why, I believe, they will both have solid careers. But I think a part of them will want to try a business or two for what you can get that you can't get with all the guarantees and security job - the excitement of the new and the thrill of the huge order coming in. You never know exactly what the day will bring, good or bad. That's the adventure. That's what makes you resiliant.

Would you trade having your own business now for a job?

KDillabough 1076 pts

Lori I've never had a job. I've always been self-employed, straight out of university. Wouldn't trade this roller coaster entrepreneurial life for employment, despite the dips, turns and unexpected twists. It's what I was born to do.

Lori 1857 pts moderator

KDillabough Me neither! Can we say it's our tough Canadian blood? The true north spirit? Or Stubbornness? ;-)

Lori 1857 pts moderator

KDillabough I meant "me too" on the "never had a job" part, and "me neither" on the "I wouldn't trade it" part! You know what I mean!

KDillabough 1076 pts

Lori I know what you mean:) And although I'm a Taurus, I wouldn't say stubbornness. I say true north spirit of adventure, crazy Canuck passion and livin' and lovin' life!

MindAdventure 41 pts

I love this story, Lori. You and your family were so Marvelously Obsessed with your goal you had no interest in what you could NOT do. Talk about mingling minds! Mingling our minds with other like-kind minds arouses a common interest to accomplish a singular outcome. When the minds align in the name of the agreed upon outcome, disquieting confusion and doubt quickly dissipates. Each mind is able to plug into universal mind, and think beyond the usual.

Lori 1857 pts moderator

MindAdventure Hi Rob! Thanks for putting such a positive spin on this! ;-)

I love the idea of "mingling minds"! As johncharlesowens said, the team makes all the difference! We've always been a small family business, but we've weathered changes and economic troubles, and still survive. Sometimes I wonder where we'd be without the kids contributions! They are amazing. :-)

You've taken risks, though!? Will you share a story here?

johncharlesowens 159 pts

Hi Lori

Once upon a Time a long time ago in a galaxy far far away their was a planet called earth where it was possible to know everything that their was know. That fairytale may still persist for some but the truth is that it is now impossible even if you are a specialist, you still can not predict the outcome the world is now officially to complicated for everybody. So now the only way forward is by trial and error and the only wisdom that can be applied is, do not risk more then you can afford to lose always leave enough to try again. We are also going to have to realize that pretty much every endeavor is going to require a team in order to be successful as everything is now more complicated then one person can possibly master.

Lori 1857 pts moderator

johncharlesowens LOL, "the world is now officially to complicated for everybody."really!? :-o

I guess there are risks in everything. I'm with you on the necessity of having a team, though. That makes it fun and more practical. There's nothing like working with a family team. I think it's the whole community thing, on a small scale. You know there is someone who will know or will know how to figure out what you don't know.

Are you a risk taker John? I mean within the bounds you outlined. When have you taken a risk that had you a little bit worried ;-)

Hajra 319 pts

Ok, if I still am the first one to comment; then you have to make me your official stalker! :)

I have never taken a risk like that. Maybe I am just way too calculated and precise that way that I don't get into things I don't have much knowledge about. I don't know why, I am the play safe kind!

But your story is inspiring in a way..maybe sometimes we should chose things that make us happy. Maybe something better does lie at the end of the tunnel :)

Lori 1857 pts moderator

Hajra Hi Official Stalker! ;-) I think you're right here - had we been more calculated and precise, we never would have started this business! But it was fun to start and still is evolving in interesting ways. Maybe it's a case of determination winning out? I don't know. I'm usually the play it safe kind too. I'm not a risk-taker, but as we started this business, the calligraphy business was still supporting us, so there was still income. I knew calligraphy was being "done" by computers more and more, though. I also recognized that aromatherapy and natural remedies were on the rise. What I didn't know was how much I'd have to learn about internet marketing and most recently, social media.

But wait Hajar! You started a blog, didn't you? What's "safe" about that? ;-)

Hajra 319 pts

Lori It's a personal blog. I am just happy that people come and listen!

Lori 1857 pts moderator

Hajra Those are the riskiest kinds! :-) But you do a great job so it's no wonder to me that people go and listen!



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