The Most Important Task in Rebranding

The Most Important Task in Rebranding

“Culture eats strategy for breakfast.”
Peter Drucker

According to Wikipedia’s definition of rebranding:

Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate.

Changing external factors such as name, logo and signage is a temporary fix.  A company seeking to change its image must address the heart and soul of the company, its people.

Kalliergo Community Building offers fully customized Rebranding Workshops that redefine and reinforce the most important component of any company; the culture.  A Rebranding Workshop unites the members of the group into a collaborative, connected, caring Community culture.

If you want true transformation in your organization, contact us to see how we can support you in your rebranding efforts.

Photo by Deena Englard on Unsplash

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About The Author

I have always loved writing and community building. I’ve written a book about healing and happiness, The Happy Place, as well as a Community Building book, Sounding the Drum: Community Building in the Digital Age,both available at any Amazon store. I’ve been through life changes that I thought were the end of my world, but I’m still here. You never know what will happen next. Isn’t that what makes life interesting?