The Most Important Task in Rebranding
“Culture eats strategy for breakfast.”
According to Wikipedia’s definition of rebranding:
Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate.
Changing external factors such as name, logo and signage is a temporary fix. A company seeking to change its image must address the heart and soul of the company, its people.
Kalliergo Community Building offers fully customized Rebranding Workshops that redefine and reinforce the most important component of any company; the culture. A Rebranding Workshop unites the members of the group into a collaborative, connected, caring Community culture.
If you want true transformation in your organization, contact us to see how we can support you in your rebranding efforts.
Photo by Deena Englard on Unsplash